WEEKENDER by Utilized .

WEEKENDER by Utilized Collective

THREE-DAY EVENT WITH A PARTY AND ART EXHIBITION

Executive Producers: Sem van Prooijen & Sven Paqué
Marketing & Production: Julia Zygner, Preslava Ploshtakova, Jessien Paqué

Artists: Velya Svan, Joost van Kessel, Noctiluca, Kenneth Kong, Mordecai
DJs: Genex, Fiene, Zoëzo, Yoshua, Dean, Venison, La clochette, Mila Haj Kasem, Adrian909, Paqué

WEEKENDER was a three-day event created by Utilized Collective. It took place in Roodkapje Rotterdam on 13/14/15 of March 2026. The exhibition opened on Friday with a party with two stages and 13 DJs. The location was transformed into an immersive space with art and light installations, allowing to part inside a living art work. The next two days followed with a day exhibition with ambient music.

Campaign for the WEEKENDER festival before the event included:
Official Poster (still&moving version),
Printed posters and flyers (in Rotterdam),
A social media campaign (examples below) + daily publication of stories,
Meta Ads campaign for a specified audience,
Advertising through venue website (Roodkapje Rotterdam),
Advertising through other relevant channels,
(Uitagenda Rotterdam, indebuurt.nl, roffa.nu, etc.)

Instagram Feed Campaign (examples)
before the event

Video Teaser - Reel

Editing - Preslava Ploshtakova

Moving Poster - Reel

Editing - Julia Zygner

DJs Room 1 Line-up - Post

Graphic - Julia Zygner & Preslava Ploshtakova

DJs Room 2 Line-up - Post

Graphic - Julia Zygner & Preslava Ploshtakova

Artists Announcement - Post

Graphic - Preslava Ploshtakova

Final Info - Post

Graphic - Preslava Ploshtakova

Campaign for the WEEKENDER festival after the event included:
A social media campaign (examples below) + stories,
Posting DJ sets on Soundcloud and Youtube,
WhatsApp forum QR code (early access to any future updates)

Instagram Feed Campaign (examples)
after the event

Photo Recap - Post

Photography - Preslava Ploshtakova

Video Recap - Post

Footage - @iraa.m.o

Check out
Utilized Instagram
for more!