14 Dagen Naar Vrijheid (14 Days to Freedom) - Bevrijding Toen en Nu PODCAST MARKETING CAMPAIGN for Nationaal Monument Oranjehotel
The goal of this campaign was to translate long historical podcast episodes into short, effective social media content. This way we capture someone into listening to a short part of the podcast and leaving them wanting to listen to the whole episode.

The concept is called ‘14 Days to Freedom’ - in the 14 days leading up to May 4th, one episode is highlighted each day through a short video. This is already a time that makes people focus more on the historical topics, as 4th and 5th of May are national holidays. That is a good moment to promote content of such nature.

Additionally to the reels, we post every day a regular Instagram post that supplements the short video. It can consist of a slide with a quote, a slide with some information or two and last slide with a call to visit the website to find out more.




Example Video







Concept






Previous Project